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Digital Green : ウィキペディア英語版 | Digital Green Digital Green is an independent non-governmental organization that focuses on training farmers to make and show short videos where they record their problems, share solutions and highlight success stories. It was first conceived as a project in Microsoft Research India's Technology for Emerging Markets in 2006 by Rikin Gandhi and his colleagues. It later branched out as an independent NGO in 2008.〔(【引用サイトリンク】url=http://research.microsoft.com/en-us/groups/tem/all_papers.aspx )〕 Digital Green's approach is primarily a technology-enabled means of behavior change communication, which is cost-effective, scalable, and brings together researchers, development practitioners, and rural communities to produce and share locally relevant information through videos.〔〔 In a controlled evaluation, on a cost per adoption basis, Digital Green was shown to be at least 10 times more effective, per dollar spent, than a conventional extension system.〔 Digital Green works across seven states in India, parts of Ethiopia, Ghana and Afghanistan. The organization engages over 150,000 farmers (over 70% women) in more than 2,000 villages.〔 It received an Rs 3 crore Global Impact Award from Google in 2013, and Manthan award in 2012.〔(【引用サイトリンク】url=http://www.manthanaward.org/section_full_story.asp?id=940 )〕 Rikin Gandhi, the Chief Executive Officer of Digital Green, was awarded IFA Norman Borlaug Award〔(【引用サイトリンク】url=http://www.fertilizer.org/ifa/HomePage/INITIATIVES/IFA-Norman-Borlaug-Award/Past-recipients/2012-Award )〕 by the International Fertilizer Industry Association in 2012. == Wonder Village and Farmer Book == Digital Green has developed two social online games, Wonder Village and Farmer Book. Through these games, players set up a simulated village economy and have opportunities to relate with the actual farmers that the organization works with in the field. Players are placed in a resource-constrained setting and pursue quests like setting up small farms of paddy and maize and supplying raw materials to farmers' markets. The game follows a so-called "freemium" model which allows users to play for free and allows users to purchase virtual currency to advance more quickly. Deniss Berezins composed the music for Wonder Village.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Digital Green」の詳細全文を読む
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